Why You Need a Facebook Pixel Installed on Your Website

Hey, Brian Freeman with BuildIt Media. I wanted to talk to you today about adding a Facebook pixel to the backend of your website so you can actually retarget your customers that are coming to your website on Facebook. So one thing you could do is, if you have a WordPress website, install the official Facebook plugin, and once you’ve done that, go to your Facebook account, your page, your business page, and get into your ads manager, go to the events section, then get the pixel ID out of there. Take that pixel ID, go back onto the backend of your WordPress website and plug that in to that official Facebook pixel plugin.

Make sure the thing’s activated, and once that’s done, what will happen is anybody that’s coming to your website, it’s going to track them and then it’ll allow you to retarget them. If they’re on Facebook, you’ll be able to retarget them with your ads, your Facebook ads and get back in front of them again and try to build that know, like, and trust with your customer, and then over time, make an offer to them and hopefully either get them into your email database so you can continue marketing to them and continue to build that trust or actually make a sale. So that’s a excellent way to utilize the retargeting on Facebook, and you do that by installing that Facebook pixel. So get that done and hopefully that’ll help you grow your business. All right. Thanks for watching. We will talk to you again soon, and have an excellent, excellent week.