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Why Citations are Important for a Local Business

Business Information Needed for Citations

Today I wanted to talk to you about citations and what that means for your local business. A lot of times you’ll see this referred to as N-A-P or NAP, and that stands for:

  • Name
  • Address
  • Phone Number

This is really important, it’s the information that’s on the web as your business.

When people are searching for your business, how are you showing up?

Are your name, address, and phone number consistent across all different listings on the internet? Listing on sites such as:

There’s a number of different ones that are very industry-specific that your local business information could appear on. The goal is to get all of these listings to show up exactly the same for your name, address, phone number, on all different websites.

Why You Want Your Local Business Citations to Match

All these listings that are showing need to be consistent with your name, address, and phone number across the web. This will help you rank with Google, Bing or other search engines. Search engines will then:

  • Trust You More
  • Rank Your Website Higher
  • Show Your Business More on Maps
  • Help with Phone Calls

As far as the local searcher, trying to find you, you’re trusted more when all of your information matches. So make sure it matches!

How to Get Local Business Citations to Match

There’s a couple of ways to make sure your local business citations match.

Option #1: Manually

You’re going to search your business name online and see what pops up. You’ll go through and check every single listing, at least the first two or three pages of Google cleaned up.

Option #2: Moz

The second way can make it a little easier by using a tool like moz.com. They have a portal you go in to submit your:

  • Social Channels
  • Name
  • Address
  • Phone Number

When you put your information into this system it syncs up all listings online automatically.

Why You Should Use Moz

It pushes your updated business information to the different listings automatically. You don’t have to manually manage this every time there’s a change. You change your business locations, phone numbers, or business name, you have to change this in Moz too so it’ll push out to a number of the channels. A lot of the industry-specific ones that we talked about that would be for your business such as:

  • Chamber of Commerce
  • Houzz
  • Build Zoom

You’re going to have to manually change those. But it will take care of the bulk for you.

For More Information

I hope this helps you in understanding what N-A-P is and how your business name, address, and phone number are referred to as citations that can affect how people see your local business. If you’d like more information about how we can help you with a website or implementing a marketing plan in your business. Feel free to reach out to us at buildit.media and thanks so much for your time. Have an excellent rest of your day.

At Buildit Media we help local businesses “Secure a Position of Strength & Authority in Their Market”. We specialize in Marketing for service based small businesses.



Do you want to build a website that will make your company stand out from the competition, create a massive flow of leads and earn you more profits? This 10 Step Framework will help you do just that. Included:

  • Step by Step Guide
  • How to Build a Lead Magnet
  • How to Start an Email Campaign
Picture of Brian Freeman

Brian Freeman

Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition.

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