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Software You Will Need to Market Your Business

Software You Will Need to Market Your Business

Hey everyone. Today, I wanted to share with you the software that we use as a marketing agency, essentially, the tech stack that we’re using, that allows us to do the marketing for our business, and for the other businesses that we’re helping with their marketing plans. This will save you a ton of time, and a ton of effort of trying a software and then switching. It takes a lot of time, resources, and money to test certain softwares. My goal with sharing this with you is to hopefully help you to pick the right one, first, for your company, so you can scale and just allow your business to grow with it, and you won’t have to switch down the road. 

Another thing is, in a couple of weeks I’m going to go ahead and I’m going to expand on this, and I’m going to talk to you about the additional software that we use for our construction company, and how it integrates with the software we’re talking about today. There’s a few other things that we will discuss, as far as the decisions you would make for your construction company versus strictly the marketing side that we’re talking about today.

GSuite for Saving Files, Creating Documents & Calendar

The first thing we use, real simply, for emails, for our docs that we’re saving on the cloud, is we’re using the G Suite, Google. We’re using it, also, for our calendar software. We’re setting up calendar meetings with our Google account, so that’s our primary use for all our docs online, the cloud. We get those backed up to another location, as well.

Asana Project Management Software

Now, as far as project management software, this one’s huge. These are internal projects that are going on, we are using Asana. Asana has been fantastic. We started out with Trello, and then we went to Monday.com, looking for more automation. We ultimately decided that on our third go, that Asana was going to be our best solution for the best price. It gave us a lot of automation, it allowed us to be able to keep our team in the loop with the comments. We have a bunch of dependencies we could add in here, it has some awesome integrations with some other software that has helped our construction company, as well. Asana is fantastic.

Time Tracking Software for Remote Teams

Our actual time tracking software that we use is excellent for remote teams and works really well is Harvest. You can have subcontractors working through it, you can have employees working through it, you can set them up differently, and you’re able to invoice right out of this. You can get paid by credit card, either Stripe, PayPal, depending on how you set up your payment gateway. A fantastic software to work on. It takes a while to get set up. Once it’s set up, it’s pretty awesome. We saved a lot of time by implementing Harvest.

Internal Team Communication for Instant Messaging, Phone Calls & Video Conferencing

Now, as far as internal team communication, this is huge. Actually communicating quickly, instant messaging back and forth between all your internal team members, even possibly subcontractors that are working outside your organization, you’re going to find that in the marketing and web world, that Slack is going to be an awesome tool. That is what we’re using. There’s a lot of people in our industry that use Slack. This is a really, really good software, it allows you to do video messaging across it, or video conferencing calls across it, recording calls, and it has a feature on it to where you can hit an audio button and record an audio message, and then send that to your team members instead of actually typing in your messages. If you’re on the go, it works great. I use that thing all the time to send it. You do have to pay a little bit extra money, in addition to their basic plan, per user, to have the audio capability over 30 seconds. Then, also, the recording of your video conferencing calls. You can have video conferencing calls as long as you want, you just can not record unless you upgrade to the next level in their package. Slack is excellent software.

Zoom for External Team Communication

For external communications, working, and even as a backup, if Slack was down for some reason, whatever, but for working with clients, you’re going to find that Zoom is a great tool. Everybody’s familiar with Zoom. That seems to be the tool that bridges the gap between our clients that maybe not are on Slack, or they might not be on Microsoft Teams, if we’re using some similar program like that. Zoom is excellent. You can get a base plan, it can record the meetings to the cloud. It can also record meetings directly to your desktop, or your laptop. Really good software.

HubSpot CRM for Lead Tracking

Now, as far as a CRM, this is huge, this is for any company that’s taking in leads. HubSpot is fantastic. There’s other ones that can do this, as well. HubSpot, you can connect it to the backend of your website, and it will do a lot of tracking on all your forms, it will tell you a lot of data about what’s going on, what your leads are doing, how qualified they are, how long they’ve been on your website, and then it takes in that contact, and then any activities done with that contact all goes against that contact section in the back of the CRM. You’re able to track that. It’s just really, really good software. It is expensive to use all of the features, so we don’t use all of them. It can get upwards of $800.00 a month. If you’re a small business, that can be a big chunk of money. The base plans that we use are somewhere around $150.00 a month, to give us some marketing and their sales capability tools. CRM, HubSpot, fantastic, really works well at tracking on the back end of the website.

Email Marketing Software

To get the functionality with HubSpot with the email we use, that we were not able to get without going to that larger plan, we use MailChimp. MailChimp sends out all of our emails to all of our clients, or our customers’ clients, on a weekly basis. We’ll set that up to where it’s automated, and do a lot of automated email campaigns that go out that way. MailChimp works really well. Then, we will actually use Zapier to bridge the gap, so when we have new contact that’s out of HubSpot, Zapier will push that contact into MailChimp, and then will give us a new contact on our email list that we can then market to on MailChimp. That works out really well.

Repurpose.io for Content Creation

Another excellent tool that we have implemented here in the last few months is called Repurpose. You can visit the website, check that, repurpose.io. It’s really good software. I learned about it on a podcast that I was listening to, I think it was John Lee Dumas, Entrepreneurs on Fire. He had a podcast and he uses this tool himself, and it’s for content recreators. If you’re creating videos, you’re creating podcasts, it allows you to take the content you’re creating and put it on multiple platforms. You can create a template for your thumbnails that you’re doing, and it will automatically create it in the right format size.

 If you publish to YouTube first, or Facebook first, it will automatically take and publish to YouTube, Facebook, Instagram, LinkedIn, your podcast platform. It does that automatically once you get the automation set up. You post the one, YouTube or Facebook, then it pushes it to all the other platforms. It puts it in the right format, and you can also do closed captions. It’s huge. It saves a lot of time, and it looks very professional when it comes out. Excellent tool is Repurpose.

Marketing Software to Market Your Business

All right. That’s it for today, as far as the actual marketing tech stack that we’re using. The next time we go through this, I’m going to talk to you about how you can add to that for your construction company, and what that looks like. All right. Hope that was helpful. Great to spend time with you, and have an excellent rest of your day.



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Brian Freeman

Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition.

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