Close this search box.

CONTENT Marketing

Use informational content to show your potential clients you're the real deal

What is CONTENT marketing?

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a targeted audience. Unlike traditional advertising, content marketing aims to provide useful information, solve problems, and build trust with potential customers, ultimately driving profitable customer action.

content marketing 1


After working with custom home builders, remodelers, realtors, naturopathic doctors, and other small businesses, we know that it always comes down to three things: a website that converts, a strategic marketing plan, and a team that can help you generate qualified leads.

Whether you need engaging blog posts, informative articles or captivating videos, we have the expertise and creativity to deliver content that resonates with your audience and drives results. We provide end-to-end content marketing services to help you attract, engage, and convert customers effectively. We also cater to small businesses in the Boise, Idaho, metro area & many other cities.

content marketing 2


With a team of content marketers, we offer the following benefits:

Nurtured Leads

Regular, valuable email communication keeps your business top-of-mind, gently guiding leads through the sales funnel.

Customer Loyalty

Personalized emails can foster loyalty by making customers feel valued and understood, leading to long-term business relationships.

Direct Feedback Channel

Email marketing provides a direct line to customers for feedback and insights, helping you refine your offerings and service.

companies WE WORK WITH


Some of our clients have shared their experience while working with BuildIt Media. Read their testimonials here.

Silvia Christensen
Silvia Christensen
I am beyond thrilled and honored to recommend with 100% confidence Build It Media! Brian and his team are top-notch experts at their craft. Seamlessly, they created a new website that integrates all the platforms important to a real estate agent like myself and worked tirelessly to make sure that everything was working as it should. If you’re looking for a way to level up your business through high level SEO marketing, look up Build It Media. Their one stop shop approach to all your marketing endeavors are sure to impress.
Walker Cabinet Refinishing
Walker Cabinet Refinishing
I'm so thankful we found Brian and his team at BuildIt Media! After many years of trying to build and manage a website on our own, we knew we needed a local website builder to optimize, and re-build our site. From day one it was all hands on deck from Brian and his team. The knowledge and professionalism they brought to the table was refreshing. They went above and beyond for us on this project. Not only did they build us a beautiful website but they also set up the backend for online success. We've already seen a huge increase in online traffic since re-launching the website!
David Reyes
David Reyes
Brian and his team are excellent. Responsive and attentive to detail and cost. I highly recommend them.
Mike Evenson
Mike Evenson
Brian and his team at BuildIt Media made the impossible possible for us (Wild Courage). We had the idea and a vision but very limited knowledge of how to present those things to todays world. BuildIt Media came in with the insight, understanding and wisdom we needed to launch an amazing website that far exceeded our expectations. Thanks to Brian and team, we are on our way! I would very highly recommend them to any organization looking to build or remodel their website or marketing. Mike Evenson Wild Courage
Anessa Peterson
Anessa Peterson
BuildIt Media has been a pleasure to work with. They communicate clearly, are professional and prepared to work. I highly recommend working with the knowledgeable team at BuildIt Media.

how to optimize your content

Step #1

Request a Marketing Consultation and Website Audit

Step #2

Meet with us to review your Website and Current Marketing Plan

Step #3

Build a Powerful New Website and Marketing Plan that Works


Secure your Online presence

This 8-Step guide comes with 3 video series that will help you do just that. Learn how to attract clients for free, establish an edge over your competition, and get maximum exposure on Google and other search engines.


Content marketing is used to attract and engage a targeted audience by providing valuable and relevant content that addresses their needs, challenges, and interests. It helps small businesses build brand awareness, establish authority, nurture customer relationships, drive website traffic, and generate leads and conversions.

It is important because it allows local businesses to showcase their expertise, build credibility, and connect with potential customers in meaningful ways. By delivering useful and informative content, you can influence purchasing decisions, drive customer loyalty, and achieve long-term success.

The purpose of content is to inform, educate, or inspire the target audience. It aims to provide value by addressing their questions, solving their problems, or fulfilling their needs. Content serves as a bridge between businesses and customers, helping to build trust, establish relationships, and drive desired actions such as making a purchase or subscribing to a service.

The most important part of content marketing is understanding the audience. This includes identifying their demographics, interests, pain points, and preferences. Tailoring content to resonate with the target audience and delivering it through the right channels at the right time is crucial for content marketing success.

The power of content marketing lies in its ability to build brand authority, drive organic traffic, foster customer loyalty, and generate leads and conversions. Quality content can attract and engage prospects, nurture them through the sales funnel, and turn them into loyal customers and advocates for your brand. It also contributes to long-term SEO benefits, enhances brand reputation, and differentiates businesses from competitors.


We have a podcast called The BuildIt Media Show, where we help small businesses figure out how to secure a position of strength and authority in their niche. Learn real-world tactics that will take your local business to the next level now.


change your digital marketing strategy for the better