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How to Use Keywords in Google Reviews for Search Visibility

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How to Use Keywords in Google Reviews

Hi! We will cover how to use keywords in Google reviews to rank higher in online searches. This is crucial for local businesses aiming to promote specific services without spending money. It’s one of the first steps in online marketing for any small business.

Step 1

Ensure you have a Google Business Profile set up. That’s your starting point.

Step 2

Optimize your profile for your services, particularly those you want to emphasize.

Step 3

From there, keyword research is essential. You need to discover what potential customers are searching for and use those terms, not just the ones you think are relevant. Industry insiders often use different terminology than customers, so you must bridge that gap.

For example, we recently compared the search volume for “cabinet painting” versus “cabinet refinishing” and found a significant difference. This highlights the importance of using the right keywords based on actual search behavior. Tools like Ubersuggest and SEMRush are great for this task. Also, consider Google’s auto-suggest feature for insights into popular search terms.

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Step 4

Request a Google review after completing a job and ensuring the customer is satisfied. Include specific keywords related directly to the service provided in the Google review. This strategy helps your business show up in relevant searches.

For instance, if you’re focusing on a “custom home builder in Ramona, California,” ask your customers to include that phrase in their reviews. This targeted approach can significantly improve your search visibility for specific services.

What Else Can You Do?

I encourage you to watch the video above, which delves into real-world examples. We’ll show you how businesses rank in Google searches, emphasizing the impact of keyword-rich customer reviews. You’ll see firsthand how a well-crafted review can enhance your online presence, drawing in more customers intending to purchase your services.

Remember: It’s about more than just collecting online reviews. It’s about strategically incorporating keywords that align with your customers’ search behavior.

Promptly request Google reviews upon service completion, giving customers the exact keywords to include. Whether through text, email, or an automated system, make this practice a standard part of your service completion process.

Want to Grow Your Local Business More?

If you need help with Google Business Profile optimization or web design in Boise, Idaho, feel free to request a consultation.

author avatar
Brian Freeman
Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition.
Brian Freeman

Brian Freeman

Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition.

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