Tracking Engagement on Snail Mail Newsletters
Hey everyone, Brian Freeman, with BuildIt Media. Hey, today I wanted to talk to you about how you can track engagement that you’re getting on a Snail Mail newsletter that you send out to any maybe of your past clients, you’re trying to stay top of mind so that they’re gonna do business with you again.
So, how do you actually track and find out if that’s working? So one cool and very simple way that you can do that is in that newsletter, if you are to give that past client of yours a reason to go to your website, in order to get something of value that you’re referencing, an article, or you’re referencing maybe a lead magnet they can download, you would register a specific URL or website address that they would type in, and go to, and you can have that forward to the landing page that you want them to go to.
So when they do that, we can track that on the back end of Google Analytics, and see how many of the people that we actually sent this newsletter to are going to that specific landing page through that URL. We can also see the amount of people that actually went there, what percentage of them are actually downloading the lead magnet or taking the action that we want them to take on the website. So kind of cool that we can do that.
So this is an example here, of what we’ve done. This is a lead magnet for some popular ADU floor plans, and we have registered the domain popularadufloorplans.com. So anybody that goes to that URL, we’re gonna be able to see that on the back end of Google Analytics. And track all those numbers that we just talked about.
So, very cool, and it’s a good way to track and make sure that your marketing is working, and if it’s not, you can fix it. So we’re always wanting to track and make sure that we’re not wasting dollars. That’s how you can track the engagement on a Snail Mail newsletter.
So I hope that makes sense. I hope it helps you save some money on your marketing and that you find out what is working. So thank you again for watching, have a great week and we will talk to you soon.
At Buildit Media we help local businesses “Secure a Position of Strength & Authority in Their Market”. We specialize in Marketing for service based small businesses.