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How to Set Up a Website If You Serve Multiple Locations

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How to Set Up a Website If Your Business Serves Multiple Cities

If your business operates across multiple states or cities, we’ll show you how to set up a website if your business serves multiple locations. We’ll demonstrate optimizing for SEO and user interface, making it straightforward for people to discover your services.

I’ll present a few examples and explain the strategy behind this approach. We’ll start by examining BuildIt Media, our website.

Why Optimize Your Website for One Location

One crucial question is, why would you optimize only for one location? This approach suits businesses that serve a single city. If that’s your focus, this video might be for someone else. We’re helping companies looking to serve multiple locations, whether within a metro area or across different states.

If you’re targeting one location, optimize your homepage accordingly. Include location keywords in your H1, H2 tags, and title tags. For example, Boise, Idaho or San Diego, California should be prominently featured.

Consider using general terms in your H1 or H2 tags for those aiming to address a broader audience. What problem do you solve? What outcomes do you provide? We design websites and devise marketing plans for quality leads. At this point, you might not discern our operational base. So, what’s next?

Create Location Pages

Start with a location page that provides a high-level view of your operational areas. Our location page categorizes the served areas by state. From here, we create specific state pages, each optimized for that region. These pages link to city-specific pages where we conduct operations.

Notice our URL structure: ‘locations’ followed by ‘Idaho’. This setup is crucial for SEO. Click on Boise to see a page optimized for Boise with city-specific information. We might include a map if we don’t have a physical office there. Otherwise, we list the office address and create a separate footer with city-specific details.

Operating in Different Cities in One State

What if you only operate within one state and multiple cities? You could streamline the structure by eliminating the state page and listing all cities directly on the location page. This setup is ideal if you don’t anticipate expanding beyond the state. State your coverage area broadly on the homepage, like the Boise Metro or San Diego County, and detail the cities served beneath it.

Lastly, incorporate a service page or maintain the state page. If changes are necessary, a 301 redirect on the URL might be appropriate. This structure accommodates various business models, whether focused on cities or states. Ensure your URL slugs effectively reflect your service areas or locations and optimize each page for its specific region.

We Build Websites & Marketing Plans for Small Businesses!

Stand Out, Convert More Lead, and Get More Business!

Need Help with Website Optimization?

Please let us know if you need help setting up your location pages or doing web design in Boise, Idaho and beyond. Request a consultation with our team today, and we’ll contact you. Until next time!

Picture of Brian Freeman

Brian Freeman

Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition.

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