Posting a Google Business Profile Update
If you’re wondering how to post an update to your Google Business profile, we will show you how to do it.
There are two reasons you want to do this. First, it’ll help you pull up in local search, making your service more visible. Second, it’s a great way to index pages, especially if they need to be picked up quickly in Google Search Console.
For example, we will use our construction and remodeling company, Freeman’s Construction Inc.. I’m logged into my Gmail account, which manages this business profile. The first step is to go to Business Profile Manager on google.com. Once there, select the business you operate.
Two Ways to Add a GMB Update
The process begins with adding an update. You’ll find this option by clicking the dropdown in the business manager or scrolling past the ads. You can include a description, a call-to-action button, and a link in the update. You also have the option to add a photo and a video.
Google accepts JPEGs between 10 KB and 5 MB for photos, with a minimum resolution of 720×720 pixels. Videos should be up to 30 seconds long and no larger than 75 MB, with a minimum quality of 720p.
Now, let’s add content to the update. I often use a thumbnail from our YouTube channel as the photo. It’s vital to link to relevant content, like a video or blog post on your website. We will link this example update to our blog about flushable septic tank locators in Middleton, Idaho. Embedding a YouTube video into the blog post increases engagement.
After adding the photo, I include a pre-written description and a link to the blog post. The “Learn More” button is a good call-to-action, but you can choose others like ‘Buy’, ‘Order Online’, ‘Book’, etc. Link this button back to your site for more traffic. Remember, you can add up to 10 photos or combine photos and videos.
Reviewing a Posted Google My Business Update
Once posted, your update will be reviewed. If not approved, Google will notify you via email. The update will be visible in your Google My Business profile, contributing to a continuous feed of what your company is doing.
This method is part of a larger strategy of repurposing video content. We create content on YouTube, embed it on our website, and then promote it through our Google Business profile. This approach is efficient for local promotion and website indexing.