How Video Marketing Works to Make You a Ton of Money
Today we are going to cover how you can have less than a hundred subscribers on YouTube, and help yourself as a business to make a ton of money. I want to give you an example of the lead flow that we have done with our construction company and from less than a hundred YouTube subscribers. We’ve done this for a number of other companies and local businesses as well. You don’t have to have a ton of subscribers because you’re not looking at it for that purpose, YouTube is helping you with:
- Search Engine Optimization
- Build authority in your niche
How YouTube Helps Build Authority in Your Niche
YouTube is a spot that you’re able to host video content that you’ve created to provide valuable information to your clients and customers by answering their questions, telling them how you can solve their problems. Look at YouTube as a spot where you as a local business can host your video content. Any local business can do this, but to name a few:
- Home Builder
- Car Detailer
- Real Estate Company
- Law Firm
- Doctors Office
How to Use Video Content
We build an inventory of all these videos on YouTube, but we’ve also done the exact same thing on our website on the blog. We do this by:
- Post the video to YouTube.
- Embed the video on the blog post.
- Transcribe the video.
- Put the transcribed text on the blog post. This helps with search engine optimization on the website.
How Often Should You Create Video Content
We’re creating a video a week for our marketing purposes and answering questions. If we do that, after one year we have 52 different videos sitting on our website embedded with 52 different blog posts that are optimized to pull in traffic for clients that are local people searching for our services.
Search Engine Optimization | Video Marketing
You get a ton of search engine optimization from creating videos and posting them. Remember your website as the hub and YouTube as the host. YouTube is the second largest search engine, Google is number one, so these videos will start to rank, and will help your pages rank for local searches.
Becoming an Expert in Your Industry Through Video
YouTube allows you to mingle with different groups to build your business without having to mingle. You don’t have to do any other marketing including email marketing, you are just a good networker. Because of the YouTube videos you’re embedding on your website, when someone goes to search something that relates to your business, the potential client or customer can find out more about you. You’ve built an asset out of your website through all of the video content you created. They look at it and go, “Man, this guy knows what he’s talking about. Or this girl knows what she’s talking about.”
You increase the chances of working with that person and being positioned in their mind as the go-to guy or gal in your industry. YouTube is very, very powerful in that way of just being a platform where you can host your authority on, and then push back to your website. If YouTube went away tomorrow, you get a different hosting platform where you can host those videos. Keep the website as your hub.
How Email Marketing Helps with Videos
You keep pushing things back to your website, so we can do that through email marketing. Each week for your built-in email list you should:
- Create Video.
- Post Video to YouTube.
- Create Blog Post with YouTube Video.
- Send an Email Campaign with Blog Post.
You get more traffic to your website which helps Google rank those pages. It ties in with how you can generate a lot of authority, even with less than 100 YouTube subscribers.
How to Monetize Your Audience
More opportunities will show themselves to you as far as how you can monetize the audience that you get on YouTube. But you can build a really, really profitable company with less than a hundred YouTube subscribers. I hope that helps in understanding, as a local business, what the power is of utilizing video and YouTube for your website to build the authority you need to actually help sell and make a ton more money in your company.
Lead Flow Increase & the Next Step
I wanted to talk to you a little bit about what we experienced as far as the lead flow as a local construction company with less than 100 YouTube subscribers building custom homes, accessory dwelling units, and doing whole house remodeling projects.
- We were getting over 50 requests for consultation every single month and sometimes more.
- We were not able to call the people back.
- We were completely inundated with the staff that we had as far as getting back to these people.
So way more leads than we needed to produce what we actually could in production. We had to implement a process of a paid initial consultation in order to slow down the lead flow. So in order to actually even talk to the potential customer that was coming to us, we had to:
- Have one of our team members call them back.
- Have them pay for a one hour consultation.
Paid Initial Consultation Guidelines
We started with a hundred dollars for a one hour consultation, either via Zoom, in-person or on-site at our office. However, we were still getting 10 plus requests for consultation in a week. We upped that number to where we’re at right now, which is $400 for an hour consultation. We’re still getting anywhere from two to five requests for consultation every single week. We are:
- Calling them back.
- Qualifying them.
We’re getting very good quality leads because of the quantity that’s there, and then the people that are willing to pay for our time. That’s the people we want to work with.
Make a Ton of Money with Less than 100 YouTube Subscribers
This is all with less than a hundred YouTube subscribers by building the authority. You can expect a huge amount of leads with not a lot of followers as a local business. Thanks again for your time. Have a great day! If you want more information, you can request a consultation so we can talk about building a website, or helping you with a marketing plan to take your business to the next level. Thanks again and have a great day.
At Buildit Media we help local businesses “Secure a Position of Strength & Authority in Their Market”. We specialize in Marketing for service based small businesses.
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