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How To Do Keyword Research For Local SEO

How to Do Keyword Research for Local SEO

Hey everyone, today we’re going to talk about keyword research for local businesses and how you can do it right to actually increase the effectiveness of the content you’re creating that’s going to be driving traffic to your business. So we’re essentially talking about doing keyword research to help plan your content, and that will help you increase the local SEO and the local traffic that’s coming to your website to actually do business with your company. So this is really, really helpful if you’re a service-based company. I want to cover how that works and what you want to do to make it happen.

What Keyword Tool Does BuildIt Media Use for Keyword Research?

The first thing is there is a really cool tool called Keywords Everywhere. It’s very affordable. You can find it online, search for Keywords Everywhere, and then you install it on your Google browser. Once you have that, it’s $10 for 100,000 keywords that you can research. It’s really inexpensive. You do burn them up pretty quick when you start searching, so you have to make sure you toggle it off whenever you are done using it. 

What you want to do before you create any of your content that you’re going to use on your blog. It could be on a podcast or video titles. There’s a number of different things you can use this for. Even keywords for targeting pages on your website, you can do this kind of research for it.

How to Use Keywords Everywhere When Creating Content for Your Business in Boise, Idaho

What you want to do is go into the keyword planner, start thinking around questions that your customers have asked you, so part of the sales process. What are these people that are ready to buy typically asking? They’re further down the sales process and they’re at the bottom of the funnel. Let’s focus on those kinds of questions. 

Then let’s type in some keywords around that, into this keyword planner that we’re using. Then once you type that in, it’s going to give you the actual search volume for that keyword on a monthly basis. It will give you the cost per click that people are paying if they’re actually doing ads, we’re not going to focus on that because it doesn’t really matter to us. It will also give us our competition, so the competition scores will range from anywhere between 0.00 to 1.00.

How to Understand the Competition Score for Keyword Research in SEO

The lower on the scale, so a 0.11, would be a lot lower competition than one that had like a 0.8. So you’re looking for any of these keywords that have a search volume that’s no lower than 70 searches a month to anywhere between 1,000 searches a month, kind of a nice sweet spot for where it should be. The higher the volume with low competition is the best scenario. The higher volume is even better if you can find low competition. But anywhere between 70 to 1,000 people are searching for it is good. If you’re selling a large high-end product, like a custom home project, kitchen remodels, or you’re doing something similar, like a real estate agent with a high ticket, you don’t need a ton of people that are interested in that keyword to actually turn into some serious money that you can make.

What Competition Score Should You Stay Between for the Best Local on Page SEO?

You want to be targeting something that has at least more than 70, but between 70 and 1,000, and even more if competition is low. Then also make sure your competition that you’re looking at for this keyword is anywhere in the bottom third, so anything between 0.33 and under would be ideal. 

But you could go to a medium competition keyword that would be somewhere around 0.66 and lower. Anything between 0.67 and higher is going to be kind of a high competition keyword. It’s going to be harder to rank for. So these lower competition, medium competition keywords are easier to rank for organically in the search. If you’re building content around YouTube or your blog, you’re going to be able to rank faster for these, sometimes the first page of Google on the first day with YouTube videos that you can create around this type of content.

How to Use Related Keywords from Your Keyword Tool?

Okay, so it’s also going to give you, once you get the volume and the competition, you’re then going to see that there’s related keywords that are shown, and it will show the volume, the actual cost per click if you were running ads against it, and then also the competition. So you’ll see those as well. You can take those and use a lot of those related keywords as maybe H2 tags on your blog posts and your headers or the secondary headers. Sometimes you’ll find that those are better as far as the volume and competition ratio than the actual keyword you put in, and they’ll give you some different variations of what you can build content on. Make sure you’re saving those ideas of those other keywords and long tail keywords that show up when you’re searching, so you don’t get stuck on that one that you thought might be the right one. You can also use those as ideas to build content around in the future. 

How to Implement a Marketing Strategy for Your Business in Boise, Idaho

So that is a quick overview on what you can get out of Keywords Everywhere. Great tool, so check it out, make sure you apply that to all of your content planning beforehand so you’re building content that’s actually going to rank. It’s going to do well and it’s going to actually perform for you. All right, so thanks for your time today. If you’d like more information about how we can help you implement a marketing strategy for your business, visit our website buildit.media. Thanks so much and have a great rest of your day.

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Brian Freeman

Brian Freeman

Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition. Honesty & integrity without compromise are core values embedded in the culture of BuildIt Media. All clients are treated with the utmost importance and respect. If you have a question about working with BuildIt Media feel free to send Brian an email at [email protected]

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