How to Build a Lead Magnet
Today, I will show you how to use your website, YouTube, and email autoresponder to build a lead magnet to bring more leads to your business. I’ll walk you step by step and show you how it works for a custom home builder or remodeling expert. For that, we will use our construction company as an example.
Understanding Lead Magnets
We’ll look at a PDF guide created with Canva about buying land in the San Diego area. Making a solid first impression is crucial, and this initial contact should reflect your professionalism and expertise. We’ve included a comprehensive “How to Buy Land Checklist” with detailed resources and hyperlinks.
Integrating Website, YouTube and Email Marketing Platforms
I’ll show how we back this up with YouTube content and an email autoresponder. The PDF includes links to YouTube videos and a call-to-action (CTA) section with an authority block showcasing our YouTube channel and media appearances.
On our construction company website, under the Resources tab, you’ll find our “How to Buy Land” guide. The landing page displays the guide and outlines the included resources, such as a step-by-step checklist and instructional videos.
The goal is to create a ‘stack effect’ with the guide, videos, and resources detailing the length and contents. They are hosted on YouTube, forming a crucial part of the lead magnet strategy.
Our YouTube channel features playlists related to the guide. The initial email sent to subscribers includes these videos, enhancing the guide’s value. We keep some videos unlisted to maintain exclusivity for our subscribers.
Meanwhile, we use MailChimp for our email sequence. Subscribers receive emails that provide access to the guide, videos, and additional resources. This email drip campaign is designed to maintain engagement and anticipation.
Users are directed to a success page with further resources and embedded videos upon opting in. This seamless integration ensures a comprehensive and valuable experience for potential clients.
We monitor open rates and click-throughs using campaign managers like HubSpot and ActiveCampaign. This allows us to refine our approach and maintain engagement through automated emails and updates.
In conclusion, this strategy is highly effective for construction businesses like ours. It’s a powerful way to educate potential clients and build lasting relationships. If you found value in this, subscribe to our blog and YouTube channel for more insights on building campaigns using YouTube and email automation.