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How to Add External Links to Blogs and Website Pages


How to Add External Links

Hey everybody. Today, we will show you how to add external links to a blog post or a website page so that they open in a new tab. We’ll also show you how to make sure it’s a follow link so Google can crawl that link and give the pages or websites you’re linking to the authority it needs.

I want to show you how to set these links up correctly. We’re going to look at a blog post that’s on our website at BuildIt Media. This post includes an embedded YouTube video an embed on a podcast. As you scroll further, you’ll notice some external links as well as some internal links. The procedure I’m describing should be used for external links.

Internal Links

The first example I will show you is an internal link, one anchor text that links to another blog post on our website. If you click on this, it opens up in the same tab. You can see it transitions to another page on the website, and that’s precisely what we want for internal links.

Bad External Link

We will return to the original blog post because I want to point out a problematic link. This incorrect external link goes to the Treasure Valley Dave website. If you click on it, it opens up in the same tab, just like the internal link.

However, that could be better because the user must now hit the back button to return to our site. That increases the chance they might leave and not return, even if they’re interested in the content on our page.

Setting Up an External Link Correctly

Now, let’s focus on the correct setup for an external link. I’m going to jump back into the backend of WordPress. This site was built with Elementor. Your interface may look different if you’re using Kadence blocks or some other block editor or page builder type.

Once we navigate to the text editor, typically on the left-hand side, you can access the link options by clicking on the link. You’ll see a gear icon for link options. You’ll see the URL and a checkbox that says “open link in a new tab.” This is what you want to enable for external links.

Once you tick this box and hit update, we’ll return to the blog post and refresh the page. When you click the link, it opens in a new tab directly to treasurevalleydave.com. This lets users quickly return to our tab, keeping them engaged with our site.

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Nofollow Link vs. Follow Link

Now, let’s discuss why a nofollow link is undesirable for our purposes and why you want it to be a follow link.

A nofollow link is a hyperlink with a rel= “nofollow” attribute in an HTML code. The nofollow value tells Google not to crawl this link, which we do not want. We want them to crawl. If we’re trying to build a website’s domain authority or page authority, especially if we own that link or website, we have to make sure we have a follow link.

The good thing is that, by default, it is a follow link unless you specify otherwise. I’ll show you how to ensure your link doesn’t accidentally become a nofollow in the backend of WordPress. You would check a box if you wanted it to be nofollow. But you do not want that, so we’ll uncheck that box and cancel this out.

To properly set up an external link, make sure it opens in a new tab and is a typical follow link to help build the domain authority or page authority for the page you are linking to.

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If you want to learn more about SEO best practices or need help with content marketing or web design in Boise, Idaho, or other cities, request a consultation with us.

Picture of Brian Freeman

Brian Freeman

Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition.

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