How to Add a Value Proposition to Your Website

Hey, Brian Freeman with BuildIt Media. Hey, today I wanted to talk to you about adding a value proposition to the homepage of your website. 

So last week we actually talked about, on the homepage, adding the problems that your customer will have. What will life for your customer be like if they don’t use your services? So and we use the example of an auto detailing company. And that would be so they’re gonna have their paint’s gonna peel, their seats are gonna crack on the interior, they’re gonna get rust on their vehicle though. And their overall investment in their vehicle is not gonna, it’s not gonna hold up. Because the vehicle is actually gonna depreciate more because it’s not taken care of.  So that was our example of what happens if the customer does not use our services. 

But now on the homepage right below that, we got to give them an example of what it’s gonna look like when they do business with us. So using that same example of the auto detailing company, we’re gonna go ahead and tell them, said that our detailer’s gonna show up on time. It’s gonna be hassle free. All you gotta do is leave the keys for us. We’ll take care of it, it’s gonna be simple. We’re gonna have, we’re gonna take care of your paint, your paint’s gonna look pristine, it’s gonna last longer. The interior of your car that is gonna last longer. You’re gonna have, the seats aren’t gonna crack, the leather won’t crack. You’re not gonna have rust on the outside your vehicle. And the overall longevity of your investment in the vehicle is gonna last longer because it’s well taken care of. So we’re gonna take all those items, the value proposition what, what the positives are when they do business with our company. And we’re gonna bullet point those and put those on our homepage of our website. So that’s gonna be super important to paint that picture for our ideal client on what they can expect when they do business with us. 

So get that on your website, it’s super, super important. And it was great talking to you today. If you’d like to talk to us more about a marketing consultation, feel free to request that on our website or you can give us a call. So have a excellent rest your week and thanks again for, for tuning in.