3 Critical Items to Put in the Header of Website’s Homepage


What Should Be on the Header Of Your Website’s Homepage?

Today, we’re diving into what makes your website’s homepage great at converting visitors into customers. I’m not just going to tell you what those essential elements are. Later, I’ll show you with accurate, tangible examples. So, let’s not waste any more time and get straight to it.

1. Clarify the Problem You Solve

The most crucial element your website’s homepage header needs to nail is clarity on the problem you are solving. When someone lands on your website, there’s no room for guesswork.

Take our construction company’s website as an example. It states, “We build custom homes, ADUs, and do home remodeling.” There’s no mistaking what we do. This is key because being cute or vague just doesn’t cut it. You need to be crystal clear so your visitors have zero doubts about what you can do for them before even scrolling down the website homepage.

2. Lay Out How You Make Their Life Better

It’s not just about stating what you do; it’s about showcasing the value. How will your service or product improve your clients’ lives? Our pitch? “Top-notch quality homes, on time, on budget, and without the hassles.”

This tells your potential customers exactly what they stand to gain by choosing you. It’s about painting a picture of their better life post-purchase.

3. Add a Call to Action (CTA)

Now, let’s talk about your call to action. This is where you tell people what to do next. For us, it’s requesting a project consultation. But here’s the kicker: it’s not just about slapping a button somewhere on the homepage.

CTA button placement is strategic. People read websites in a Z pattern, so you want your primary CTA to be in their line of sight. A secondary CTA can complement it for those who need more time to dive in head-first.

Why a Secondary CTA Matters

Let’s face it: only some people are ready to commit on the spot. That’s where your secondary CTA comes in. It’s for the fence-sitters, offering them a less daunting way to engage with your brand. For example, in our case, our visitors can check out pricing and floor plans or download an eBook on a lead magnet page. This is crucial for nurturing those high-quality leads until they’re ready to take the plunge.

Real-World Applications

Now, let’s walk through some real-world examples that put these principles into action. Understanding how these elements come together on websites can give you a clearer picture of how to apply them to your site.

Example 1: Our Construction Company

Starting with our construction company, we’ve clarified what we do: “We build custom homes, ADUs, and do home remodeling.” This isn’t just about stating our services; it’s about addressing the visitor’s core question: “Can you solve my problem?”

The problem is their need for a reliable construction service to create their dream home or remodel their current space. We’ve taken the guesswork out of the equation. The value proposition follows suit, promising “Top-notch quality homes, on time, on budget, and without the hassles.”

The CTA is strategically placed, encouraging visitors to request a project consultation and guiding them naturally to the next step in their journey with us.

Example 2: Our Marketing Agency

Next up, our marketing agency’s website serves as another prime example. The header crisply states, “We build websites and marketing plans for small businesses.” This clarity in service offering directly speaks to small business owners looking for comprehensive marketing solutions.

The primary CTA is prominently displayed, inviting visitors to request a consultation. In this instance, the absence of a secondary CTA is a strategic choice, focusing on driving visitors toward one straightforward action. However, we adapt this strategy based on the audience’s readiness and the complexity of the service offered.

Example 3: Real Estate Company

Moving on to Freeman’s Realty, the site effectively uses both primary and secondary CTAs. The primary CTA encourages visitors to “contact us,” positioned for immediate visibility and action.

The design choice to differentiate the primary CTA’s color enhances its standout capability, ensuring it catches the visitor’s eye. This example underscores the importance of visual hierarchy in guiding the visitor’s journey through the site, from initial interest to taking action.

Example 4: A Cabinet Finishing Company

Let’s consider a cabinet finishing company’s website. Here, the service is pinpointed precisely: “We refinish kitchen and bathroom cabinets and more.” This straightforward statement directly addresses the visitor’s potential need for cabinet refinishing services.

The CTAs, “get a quote” and “learn more,” are tailored to different visitor intents. You are either ready to start a project or seek more information. This dual approach accommodates various stages of the buyer’s journey, from curiosity to commitment.

Example 5: The Auto Detailing Company

The auto detailing company’s website showcases an exemplary application of our core principles tailored to a niche service market. The header boldly announces, “Mobile detailing for cars, trucks, and RVs,” immediately clarifying the service range and mobile convenience they offer. This direct approach ensures visitors seeking mobile detailing services know they’re in the right place.

Their primary CTA, “Book Now,” compels visitors to act immediately. This is coupled with a powerful value proposition: “100% satisfaction guaranteed, or you pay absolutely nothing.” This statement highlights the benefit of choosing their service and addresses potential customer concerns around quality and trust head-on.

To Wrap Up

There you have it — the insider’s guide to creating a website’s homepage header that converts. Remember these elements, and you’ll turn your website into a customer-converting powerhouse.

We’re here if you’re looking for SEO or web design services in Boise, Idaho. Request a consultation with us, and we’d be happy to contact you.

Brian Freeman

Brian Freeman

Brian is the president of BuildIt Media. His passion is helping local businesses get clarity in their message allowing them to build authority and dominate their competition.

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